Case Details: |
Price: |
Case Code |
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BSTR056 |
For delivery in electronic format: Rs. 500; For delivery through courier (within India): Rs. 500 + Rs. 25 for Shipping & Handling Charges
ThemesRetailing |
Case Length |
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16 Pages |
Period |
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2000 - 2003 |
Organization |
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Kmart |
Pub Date |
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2003 |
Teaching Note |
: |
Not Available |
Countries
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USA |
Industry |
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Retailing |
Abstract:
The case details the journey of US-based retailing company Kmart from being an integral, successful part of the country's corporate history to bankruptcy in 2002. The company's origins and its evolution into a retailing giant over the decades have been traced. The reasons for its poor performance vis-à-vis rivals Wal-Mart and Target have also been explored. The case takes a look at the restructuring moves taken during CEO Conaway's tenure and examines the reasons for the failure of the same. The case also takes a look at Kmart's reorganization plans and its efforts to emerge from bankruptcy during 2002-03. Finally, the case discusses Kmart's future prospects in light of its changed strategic game plan and the various problems that still persist.
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Issues:
» Understand the major causes that contributed to the failure and bankruptcy of Kmart
» Appreciate how remote and operating environments impact a company's performance over a period of time if they are not factored into the strategic framework
» Understand how competition, operational efficiencies and positioning strategies can significantly alter market shares, leadership position and financial success
Contents:
Keywords:
US, retailing, Kmart, integral, successful, corporate history, bankruptcy, 2002, retailing giant, Wal-Mart, Target, restructuring, CEO, Conaway, Kmart, reorganization, bankruptcy, 2002-03, Kmart, strategic game
Kmart: Fall of a Retailing Giant
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